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What is coaching?

Professionals in many walks of life including sport and business routinely engage coaches to move ahead in their careers.

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But what actually is coaching? 

The International Coaching Federation (ICF) defines coaching as partnering in a thought-provoking and creative process that inspires a person to maximise their personal and professional potential.

Coaches are not in the business of giving advice. Coaching is driven by the client, not the coach. The role of the coach is to discover, clarify and align with what the client wants to achieve; encouraging client self-discovery; eliciting client-generated solutions and strategies; and holding the client responsible and accountable. 

For many, coaching is a life-changing experience that has a dramatic impact on their perspective at work. The process often unleashes previously hidden sources of imagination, productivity and leadership. 

We are committed to helping you take your science to the next level.

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The First Principles advantage



Laura’s generous manner and lack of culture/language barriers is a testament to both her deep listening and her global outlook. Her quick and efficient use of online resources meant that not being in the same physical location was never an issue.

Minna Hu, Babraham Institute

No matter how well trained people are, few can sustain their best performance on their own. That’s where coaching comes in.

Atul Gawande, surgeon, founder of Ariadne Labs

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